Digital Analytics Page

During its next evolution, Digital Analytics will mature into specific, separate and interrelated niches like Marketing Attribution, Customer Experience Analytics, Audience Analytics and Analytics Enablement each requiring its own unique expertise and skills

Sunday, September 11, 2016

Marketing Attribution

Going beyond basic last-touch, first-touch attribution or participation reporting use sophisticated attribution analysis capabilities. A...

Customer Experience Analytics

Basic conversion funnel reports, user navigation or pathing reports are now outdated and least used methods to measure customer experience....

Audience Analytics

Understand who is my audience? Collect first party data (from owned media like mobile apps, websites, kiosks etc.), second party data (from...

Monday, September 5, 2016

Digital Analytics Enablement Overview

Any organization’s successful Digital Analytics execution is solely dependent on the quality of data available. With multiple platforms us...

Mobile App Analytics Tools

A lot of new vendors have started emerging in the mobile app analytics space Google Analytics for Mobile Apps MixPanel Localy...

Wednesday, November 19, 2014

Manage Targets feature in Adobe Reports and Analytics

In Digital Marketing and E-Commerce, we always compare the actual performance of various KPIs against the benchmark performance on a daily...

Thursday, July 31, 2014

Segment Manager in Adobe Marketing Cloud

Adobe Marketing Cloud provides excellent segmentation capabilities with its Segments feature. Once a Segment is created it can be used/reu...

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Roopkumar Tundalam: I'm Roopkumar, with interest in Gold as investment.

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