Digital Analytics Page

During its next evolution, Digital Analytics will mature into specific, separate and interrelated niches like Marketing Attribution, Customer Experience Analytics, Audience Analytics and Analytics Enablement each requiring its own unique expertise and skills

Showing posts with label Google Analytics 360. Show all posts

Showing posts with label Google Analytics 360. Show all posts

Sunday, September 11, 2016

Marketing Attribution

Going beyond basic last-touch, first-touch attribution or participation reporting use sophisticated attribution analysis capabilities. A...

Customer Experience Analytics

Basic conversion funnel reports, user navigation or pathing reports are now outdated and least used methods to measure customer experience....

Audience Analytics

Understand who is my audience? Collect first party data (from owned media like mobile apps, websites, kiosks etc.), second party data (from...

Monday, September 5, 2016

Digital Analytics Enablement Overview

Any organization’s successful Digital Analytics execution is solely dependent on the quality of data available. With multiple platforms us...

Mobile App Analytics Tools

A lot of new vendors have started emerging in the mobile app analytics space Google Analytics for Mobile Apps MixPanel Localy...

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Roopkumar Tundalam: I'm Roopkumar, with interest in Gold as investment.

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