Digital Analytics Page

During its next evolution, Digital Analytics will mature into specific, separate and interrelated niches like Marketing Attribution, Customer Experience Analytics, Audience Analytics and Analytics Enablement each requiring its own unique expertise and skills

Showing posts with label UI analytics. Show all posts

Showing posts with label UI analytics. Show all posts

Sunday, September 11, 2016

Customer Experience Analytics

Basic conversion funnel reports, user navigation or pathing reports are now outdated and least used methods to measure customer experience....

Sunday, August 18, 2013

Big Data Architectures are a Big Boon for Online Marketing

Like discussed in the previous posts , Big Data Architectures are a big boon for Online Marketing, and provide us capabilities to develop i...

Monday, August 12, 2013

Web UI Testing and Optimization

In the previous posts, I wrote about Always delivering Relevant Landing Pages to Visitors coming from Search Engines and also about Ho...

Saturday, August 3, 2013

How to optimize the Conversion Ratio (%) of the Website Conversions

As we have seen in earlier post , each website conversion funnel consists of a set of goals to be completed. Isolating each goal in th...

Friday, August 2, 2013

Delightful user experiences by combining ReMarketing with Website Conversion Funnel Analysis.

In the previous post , we discussed about the website conversion funnel. We saw how a conversion funnel is made up of a series of goals or...

Analysis of Website Conversion Funnels

Analysis of Website Conversion Funnels (eCommerce or lead generation or any other type of conversions) is important for optimizing digital ...

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About Me

Roopkumar Tundalam: I'm Roopkumar, with interest in Gold as investment.

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