Showing posts with label digital analytics. Show all posts
Showing posts with label digital analytics. Show all posts
Sunday, September 11, 2016

Marketing Attribution

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Going beyond basic last-touch, first-touch attribution or participation reporting use sophisticated attribution analysis capabilities.  A...

Customer Experience Analytics

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Basic conversion funnel reports, user navigation or pathing reports are now outdated and least used methods to measure customer experience....

Audience Analytics

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Understand who is my audience? Collect first party data (from owned media like mobile apps, websites, kiosks etc.), second party data (from...
Monday, September 5, 2016

Digital Analytics Enablement Overview

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Any organization’s successful Digital Analytics execution is solely dependent on the quality of data available. With multiple platforms us...

Mobile App Analytics Tools

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A lot of new vendors have started emerging in the mobile app analytics space Google Analytics for Mobile Apps MixPanel Localy...
Wednesday, November 19, 2014

Manage Targets feature in Adobe Reports and Analytics

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In Digital Marketing and E-Commerce, we always compare the actual performance of various KPIs against the benchmark performance on a daily...
Thursday, July 31, 2014

Segment Manager in Adobe Marketing Cloud

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Adobe Marketing Cloud provides excellent segmentation capabilities with its Segments feature. Once a Segment is created it can be used/reu...
Monday, June 2, 2014

Real Time Alerts, monitoring and optimization needs of Digital Businesses

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Digital businesses spend millions each day on online advertising and in product promotions. Real time alerts are important for monitorin...
Sunday, September 15, 2013

Delivering Targeted Ads and Communications to customers in real time using Big Data Algorithms.

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The customers interact with various sales channels like website, call center, field sales force and mobile applications....
Tuesday, September 3, 2013

Big Data Analytics solutions for Online Marketing - Use Case 1

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A sample Online Marketing application deployed in the Big Data Architecture, is shown below. Online users search for products, s...
Sunday, August 18, 2013

Big Data Architectures are a Big Boon for Online Marketing

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Like discussed in the previous posts , Big Data Architectures are a big boon for Online Marketing, and provide us capabilities to develop i...
Monday, August 12, 2013

Web UI Testing and Optimization

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In the previous posts, I wrote about  Always delivering Relevant Landing Pages to Visitors coming from Search Engines and also about  Ho...
Saturday, August 10, 2013

Dynamic and Search Keyword Relevant Landing Pages

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One of the biggest challenges faced by Large Dynamic websites like e Commerce Stores,  Music or Movie download websites, Travel & Hospi...
Monday, August 5, 2013

Online Multi-Channel Campaign Attribution

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While I prefer to write my own posts, based on my own experiences - This post is credited to the official Google Analytics website.  This p...
Saturday, August 3, 2013

How to optimize the Conversion Ratio (%) of the Website Conversions

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As we have seen in earlier post , each website conversion funnel consists of a set of goals to be completed. Isolating each goal in th...
Friday, August 2, 2013

Delightful user experiences by combining ReMarketing with Website Conversion Funnel Analysis.

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In the previous post , we discussed about the website conversion funnel. We saw how a conversion funnel is made up of a series of goals or...