Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts
Monday, September 5, 2016

Mobile App Analytics Tools

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A lot of new vendors have started emerging in the mobile app analytics space Google Analytics for Mobile Apps MixPanel Localy...
Wednesday, May 21, 2014

Application of Machine Learning algorithms in Digital Marketing

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Some of the digital marketing challenges that can be addressed through machine learning algorithms include:  Helping digital m...
Sunday, September 15, 2013

Delivering Targeted Ads and Communications to customers in real time using Big Data Algorithms.

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The customers interact with various sales channels like website, call center, field sales force and mobile applications....
Monday, September 9, 2013

Algorithm driven Online Ad Optimization

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Those who have done or have been doing SEM since it became popular last decade, would understand the importance of Pay Per Click Bid Optim...
Sunday, September 8, 2013

Google's Online Ad Re-Targeting based on Post-Search Behavior of Users

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What is similar between the below 4 screenshots of my web sessions : In the 1 st browser window, I am sear...
Tuesday, September 3, 2013

Big Data Analytics solutions for Online Marketing - Use Case 1

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A sample Online Marketing application deployed in the Big Data Architecture, is shown below. Online users search for products, s...
Sunday, August 18, 2013

Big Data Architectures are a Big Boon for Online Marketing

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Like discussed in the previous posts , Big Data Architectures are a big boon for Online Marketing, and provide us capabilities to develop i...
Monday, August 12, 2013

Web UI Testing and Optimization

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In the previous posts, I wrote about  Always delivering Relevant Landing Pages to Visitors coming from Search Engines and also about  Ho...
Saturday, August 10, 2013

Dynamic and Search Keyword Relevant Landing Pages

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One of the biggest challenges faced by Large Dynamic websites like e Commerce Stores,  Music or Movie download websites, Travel & Hospi...
Monday, August 5, 2013

Online Multi-Channel Campaign Attribution

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While I prefer to write my own posts, based on my own experiences - This post is credited to the official Google Analytics website.  This p...
Saturday, August 3, 2013

How to optimize the Conversion Ratio (%) of the Website Conversions

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As we have seen in earlier post , each website conversion funnel consists of a set of goals to be completed. Isolating each goal in th...
Friday, August 2, 2013

Delightful user experiences by combining ReMarketing with Website Conversion Funnel Analysis.

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In the previous post , we discussed about the website conversion funnel. We saw how a conversion funnel is made up of a series of goals or...