Digital Analytics Page

During its next evolution, Digital Analytics will mature into specific, separate and interrelated niches like Marketing Attribution, Customer Experience Analytics, Audience Analytics and Analytics Enablement each requiring its own unique expertise and skills

Showing posts with label web UI optimization testing. Show all posts
Showing posts with label web UI optimization testing. Show all posts
Sunday, September 11, 2016

Customer Experience Analytics

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Basic conversion funnel reports, user navigation or pathing reports are now outdated and least used methods to measure customer experience....
Wednesday, May 21, 2014

Application of Machine Learning algorithms in Digital Marketing

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Some of the digital marketing challenges that can be addressed through machine learning algorithms include:  Helping digital m...
Monday, August 12, 2013

Web UI Testing and Optimization

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In the previous posts, I wrote about  Always delivering Relevant Landing Pages to Visitors coming from Search Engines and also about  Ho...
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Roopkumar Tundalam
I'm Roopkumar, with interest in Gold as investment.
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