Sunday, October 27, 2013

Twitter IPO

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With Twitter planning to go public with it's IPO in early November 2013, it becomes another strong and consistently growing Internet...
Sunday, September 15, 2013

Delivering Targeted Ads and Communications to customers in real time using Big Data Algorithms.

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The customers interact with various sales channels like website, call center, field sales force and mobile applications....
Monday, September 9, 2013

Algorithm driven Online Ad Optimization

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Those who have done or have been doing SEM since it became popular last decade, would understand the importance of Pay Per Click Bid Optim...
Sunday, September 8, 2013

Google's Online Ad Re-Targeting based on Post-Search Behavior of Users

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What is similar between the below 4 screenshots of my web sessions : In the 1 st browser window, I am sear...
Tuesday, September 3, 2013

Big Data Analytics solutions for Online Marketing - Use Case 1

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A sample Online Marketing application deployed in the Big Data Architecture, is shown below. Online users search for products, s...
Sunday, August 18, 2013

Big Data Architectures are a Big Boon for Online Marketing

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Like discussed in the previous posts , Big Data Architectures are a big boon for Online Marketing, and provide us capabilities to develop i...
Monday, August 12, 2013

Web UI Testing and Optimization

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In the previous posts, I wrote about  Always delivering Relevant Landing Pages to Visitors coming from Search Engines and also about  Ho...