Monday, June 23, 2014

Real Time Insights using Apache Storm

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Real Time Insights using Apache Storm In the previous post on real time monitoring and alerts , discussed about the importance of real...
Monday, June 2, 2014

Real Time Alerts, monitoring and optimization needs of Digital Businesses

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Digital businesses spend millions each day on online advertising and in product promotions. Real time alerts are important for monitorin...
Wednesday, May 21, 2014

Application of Machine Learning algorithms in Digital Marketing

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Some of the digital marketing challenges that can be addressed through machine learning algorithms include:  Helping digital m...
Sunday, October 27, 2013

Twitter IPO

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With Twitter planning to go public with it's IPO in early November 2013, it becomes another strong and consistently growing Internet...
Sunday, September 15, 2013

Delivering Targeted Ads and Communications to customers in real time using Big Data Algorithms.

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The customers interact with various sales channels like website, call center, field sales force and mobile applications....
Monday, September 9, 2013

Algorithm driven Online Ad Optimization

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Those who have done or have been doing SEM since it became popular last decade, would understand the importance of Pay Per Click Bid Optim...
Sunday, September 8, 2013

Google's Online Ad Re-Targeting based on Post-Search Behavior of Users

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What is similar between the below 4 screenshots of my web sessions : In the 1 st browser window, I am sear...